Divas on Demand!

Ken Howard, Metropolitan Opera The Met announced this morning yet another media partnership, this one with iN DEMAND Networks “to offer all eight new performances from the Met’s second season of Metropolitan Opera: Live in High Definition to on-demand subscribers in the United States in both standard and high definition formats.” The basic idea is that the video from the Met’s live movie theater simulcasts will be offered on a pay-per-view basis within a month after the original performance date. The series will kick off with the December 15 performance of Gounod’s Roméo et Juliette, broadcast on iN DEMAND on Wednesday, January 16, 2008.

Never at a loss for a sound bite, Met General Manager Peter Gelb quipped, “With this agreement, we are creating the opera equivalent of a Hollywood movie roll-out.” The Met will join such established iN DEMAND attractions as major Hollywood films in HD, Major League Baseball, World Wrestling League, and original video programming such as America’s Next Hot Pornstar: Naked Tryouts.

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